The Google Traffic Estimator is a very important free tool that can serve two purposes well.
1. If you are buying ads on Google search pages, this tool can tell you how much you can expect to pay for each keyword you want to use. It will tell you the cost per click and estimate the number of daily clicks. Before you set your budget for your campaign, this is crucial information to have to insure the success of your Internet marketing campaign using Adwords.
2. If you are a publisher (information provider) who features Google Ads on your site, the Traffic Estimator can give you information about how likely visitors may be to click on your links given the keywords that predominate in your content. You will of course have to estimate and the tool is most useful in this way to compare keywords.
Add the Traffic Estimator to your arsenal of SEO research tools to help you zero in on the content you would like to provide that might also be most profitable for you.
Friday, November 7, 2008
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